1. SMART Action Plan

SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. We’ll outline an action plan with each component based on helping clients develop their character, build an audience, and implement an ongoing content strategy.

Specific: We will help you define a distinct voice, values, and personality that resonate with your audience. This involves understanding your strengths, tone, and overall narrative. We engage with a target audience of your preference.

Measurable: Refine your brand persona based on feedback. 

Achievable: Utilize workshops, surveys, and one-on-one coaching sessions to help you articulate your unique identity.

Relevant: Your character or brand persona must align with your mission, target audience, and industry standards.

Time-bound: Complete the character-building phase in 4 weeks with the following breakdown:

2. Addressing Barriers

We target individuals facing challenging circumstances, with the goal of providing tailored support to help those from vulnerable backgrounds overcome barriers and achieve success. This is accomplished through character building, audience development, and content strategy, all while addressing their unique needs.

Our approach includes:

  • Understanding and Addressing Barriers
  • Providing Support Through Character Building, Audience Development, and Content Strategy
  • Ongoing Support and Activities
  • Final Milestones

By following this structured process, we ensure that everyone’s journey is supported with the right tools and strategies for lasting success.

3. CV Building

Building an effective CV (Curriculum Vitae) is critical for presenting your qualifications, experiences, and skills in a professional and organized manner.  We offer tailored support for CV building, ensuring it reflects the individual’s strengths and experiences, particularly for those from vulnerable backgrounds. Few of our approaches are:

Professional Formatting and Clarity and identifying Key Skills and Strengths

4. Targeted Job Search

We provide comprehensive, tailored assistance to help individuals with their job search. We begin by understanding their skills, interests, and long-term career goals, helping them clarify what type of job they want and can realistically pursue. We help them research job markets, industries, and roles that align with their experience and qualifications. This includes targeting hidden job markets, reaching out to potential employers, and accessing job boards or agencies.

5. Self-promotion

We provide targeted assistance to help individuals effectively self-promote, particularly for those who may struggle due to lack of confidence, experience, or background challenges.

We also teach networking strategies to help individuals connect with key people in their field. This includes how to introduce themselves, follow up with contacts, and maintain professional relationships.

6. Mock Interview and Interview Skills

We provide tailored interview support to help individuals prepare confidently and succeed in their job interviews. We run delivery sessions face to face and over the phone to support interview preparations.

7. SWAPs and Volunteering Placements

We provide tailored assistance for individuals seeking work experience, helping them gain valuable skills, build confidence, and enhance their employability.

8. Qualifications

Over 90 qualifications

Supported by Highfields